What are RSS Feeds
It is most likely that you have found yourself in a website where there is a RSS button and you didn't click it because you are not really sure what this means. However RSS is, for savvy internet users, one of the best ways to stay up to date saving time.RSS - or else Really Simple Syndicate -- is another XML format that uses a very simplified language in order to present news or site updates.
The web content collected by RSS application is called feed: Its simplicity and functionality makes it very practical for use in many different ways: software applications, such as Microsoft Office, use RSS feeds; they can also be found in console games -- PSP for instance -- or just in regular websites with lots of updates and internet traffic, like CNN and Wikipedia.
How a RSS Feed Works
Once a website is updated, the RSS application creates a file with a basic link (the main URL) and a group of links that lead to the new updates and published content. The RSS reader then shows the users this file and then they are able to see a small description and the links to the updated content. The RSS application has become very popular among internet users, especially those who visit some particular pages on a daily basis, and is a very effective way to stay informed with what is new online. This is an application that many businesses also use to increase web traffic.
RSS feeds are obviously the new online trend, and for a good reason as it seems, since they simplify searches and news updates for users and as that can prove a very useful tool for web marketing. RSS can enhance the visibility and traffic brought to a website since it automatically sends updates to the users and subscribers on a regular basis, ensuring a steady stream every day. It also has a viral effect, as many subscribers tend to post their RSS feeds on their websites making the updates visible to everyone who clicks there. Just imagine how many more unique visitors you could have through your already subscribed members.
RSS can be a very effective and professional way to draw your clients' attention, sending them daily content and news updates, in such a way that it can remind them of your site's existence as well as inform them on what is new. Moreover it can easily bring you more traffic from new users who can see your RSS feeds posted somewhere else. It doesn't replace your regular email marketing campaign; it just works as an effective supplement and can be part of a general web marketing plan, as it can benefit both the business and the client.
